Marketing to consumers is large business when done correctly, can be very profitable for your company. The world wide web is how most consumers spend time, in order that it makes sense to concentrate your B2C marketing efforts there. That is well known today, however, many businesses still fail in this arena. For this reason many organisations hire SEO professionals for help. As outlined by one study done by WordStream in 2013, medium and small businesses were wasting away 25 percent of their PPC budgets. So a company that’s allotting $2,000 monthly on AdWords would turn out wasting $6,000 a year on under-performing campaigns.
The loss is a great deal larger for medium-sized businesses that spend about $20,000 monthly on PPC, which equals $60,000 wasted dollars annually. It is a bundle of money that is saved by improving their B2C marketing campaigns. If this sounds like something that’s plaguing your organization, then keep your tips below at heart.
Host Unique Contests. A great way of getting attention on social media and have people engaged. There is an excellent demonstration of this recently, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for next best-selling flavor. This naturally attracted people with a global level, so you can say it was a success. In 2014, Lay’s revealed they received over 14 million submissions, that was up from three.8 million back in 2013.
Offer Something for Free. The one thing consumers love more than a deal is freebies. It was proven in a study done by Harris Interactive in 2013, which showed an extreme boost in repeat purchases and word-of-mouth referrals when there were free add-ons. The outcome also indicated that 90 % of shoppers were more prone to purchase frequently from the retailer that gave away a free of charge gift, and 65 percent were more prone to share their experience after finding a item.
Make Intent-Driven SEO a high priority. It’s not surprising that global brands top Google’s serp’s for electronics, toys and apparel. It could be insanely expensive and exhaustive to even try and attempt to gain a high position for such keywords, not to say maintain those positions. Instead, it’s a smart idea to target long-tail keywords which are relevant to your products, understanding that drive purchase intent. In another 2013 study made by Adchemy’s Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. It is really an chance for medium and small businesses to build a prosperous B2C campaign.
Make a Network of Micro-Influencers. You don’t need to know A-listers to secure a great endorsement. In case you play your cards right, all you need is a few micro-influencers. Together, these micro-influencers offers enough publicity on your brand. A good example of this is seen not too long ago when Shoes of Prey chose to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, website visitors to the company tripled and the sales soared. You can find micro-influencers all around you – on Twitter, Instagram, Pinterest and Facebook. Search for them in places that you know your audience hangs out. Otherwise, you will not be reaching the right prospects.
Take a Mobile-First Aproach. In case your marketing doesn’t consider mobile users first, you are having problems. Based on Shopify, 50.3 % of ecommerce traffic is performed on mobile devices. Ensure that your shopping online experience was made with mobile users in mind.
Many of these tips can improve your sales, user engagement that assist with web reputation management. When you need help determining something to your B2C marketing strategy, consult with SEO companies and hire built to be reputable and will be offering Web design services.
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