A frequent mode of advertising tool, SMS marketing enables easy communication with all the consumers. Which has a single message being utilized to succeed in in the market to the complete subscriber base, it is economical and in addition saves time.
A quickly growing sector, SMS marketing has become a marketing and advertising tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to be provided for a lot of receivers in seconds. This is the extent and ease of reach of the application so that it is an effective tool for advertising and marketing of merchandise.
Staying adopted by increasingly more business houses like a preferred mode of marketing tool, SMS marketing has several advantages in addition to disadvantages.
Advantages
Ease of Reach: Also called mobile marketing, through this application, marketers are able to use an individual message to talk to their entire client base. As opposed to contacting each customer personally as with telemarketing, in mobile marketing through bulk messaging, an advertising message could be offered to several consumers all at once.
Personal Communication: SMS is among the most most favored mode of communication today generally folks using it to communicate with our friends, family and acquaintances. Unlike an e-mail or a newsletter, just about any message which is sent with a cellphone is mostly read with the user. Just as one extremely personal mode of communication, you are able to establish a direct experience of the consumer, building around the relationship.
Economical Nature: As opposed to spending millions on multiple advertising campaigns, a single message enable you to get in touch with all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging thousands of texting may be sent at low cost.
Time Saving: A moment mode of communication, marketers can contact their potential customers whenever they want. Since many cellphone users keep their phones with these all the time, through quick messaging time sensitive messages might be sent and responses can even be tracked.
Disadvantages
Spam messages: Bombarding cellphone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who build a negative attitude for the firms that are sending the messages which affects their name adversely.
Cost to recipient: Less than your usual type of messaging, for SMS marketing cellular phone networks charge the sender as well as the receiver in the messages. These extra charges often irritate the receivers and create a negative picture of the business house sending the messages.
Limitations of Messages: With messages being limited by 140-160 characters, it will become tough to create an efficient message within such short word limit. Moreover, additional information in the form of hyperlinks might not always be received properly with the user’s phone.
While there are a few disadvantages, yet its extent of reach and price effectiveness, make SMS Marketing a lucrative option as being a marketing device.
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