Lenovo is surely an international inventive technology company. It is the fourth largest company on the globe with regards to computer and laptop products. Lenovo became the fourth largest company in the world surpassing the IBM Personal Computing Division. The culmination in the take control process was in May 2005. Lenovo ranks as number 1 PC vendor in China for 11 successive years, especially laptops.
Before Lenovo group took control of the IBM Personal Computing Division, IBM stood third from the computer market. Lenovo develops, manufactures and sells advance, excellent, reliable and secure computer and laptop products. The company even offers value-added services to its customers worldwide for brighter methods to remain competitive and productive within the laptop market.
Secret Behind The prosperity of Lenovo:
Lenovo markets and sells award-winning group of laptops referred to as the ThinkPad notebook series. Additionally they sell ThinkCentre desktops. One other successful laptop label of the company includes IdeaPad consumer laptop, IdeaCentre desktops, ThinkVantage Technologies software programs, Lenovo 3000 PCs and ThinkVision monitors and ThinkStation workstations.
The key behind the achievements Lenovo is Worldsourcing. The trick strategy of Lenovo could be the chance to make advancements around the world. Lenovo defines Worldsourcing as the availability of resources, ideas and opportunities that can be found everywhere worldwide. Thus, Lenovo believes in Worldsourcing instead of outsourcing.
Other reason for Lenovo’s success is manufacturers of Lenovo products constantly viewed the most effective services from their sides to their customers. For example, the company made its R&D (Research and Development) department to development this type of laptop, that will serve all the customer requirements for a laptop. Thus, the result was obviously a ThinkPad group of laptops. Similarly, the business efforts to solve all of the customer problems in the same way.
Lenovo attempts to comprehend the requirements of their customers and after that designs laptop models accordingly. As an example, many people possess the fear of data from the laptop being damaged due to accidents or thefts, Lenovo announced their most successful product, the ThinkPad group of laptops, which took care of each one of these issues. Other customer requirements that lead to the roll-out of ThinkPad laptops are the following:
Reliability Features
Productivity features
Energy efficiency
Design
Safety measures
Audio features
Multimedia features
Lenovo believes that this clients are the sole individuals to judge a firm exclusively for the services they provide for them. Thus, Lenovo keeps its promise of providing award-winning laptop and computer products with unmatched features and quality repeatedly.
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