Event listings websites form a fundamental part of any event marketing strategy. Free listing services for example Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters access to a large local and global audience of more than 78 million event-goers a month. With this type of reach, it’s fundamental that promoters utilize this free promotion method.
The professionals are obvious – totally free, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This can drive awareness, attendance and, critically, ticket sales. By piggy-backing around the availability of some of the world’s top event sites, event organisers can overcome relative obscurity particularly with completely new events. You can find, however, some downsides. Adding listings about bat roosting sites is time consuming, taking up hours as well as days with respect to the amount of events and the way many sites are widely-used. Additionally, sometimes editorial restrictions about the individual listing sites help it become difficult to categorise events properly and premium content can steal away reader attention.
To use listing sites as effectively as is possible, promoters should consider the next:
Making sure your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ attempt to explore minor genres and rehearse artist names, venue names and locations to help you searchers at the same time.
If there is no field for tags when submitting your event, include it in an email to the listing site editor, or add tags towards the event description. There’s no reason for listing your event on listings sites if no-one can think it is!
Making your event stand out:
Use an image and make certain it matches the editorial criteria with the listing site (some sites require large images, some small, and several some size ratio). Listings with photos less difficult more prone to attract reader attention
Always include a ticket link. If someone else is browsing a listings site and finds your event, you would like to ensure it is as easy as possible so they can attend.
Use lists or summary sentences when describing the big event or perhaps the lineup. Big blocks of text take time and effort to see and off-putting for readers on the listings sites.
Time efficiency:
Seek out digital marketing software for event owners that allows promoters to automatically post event listings to 40+ sites at once, meaning you simply list your event details once as well as the rest are posted automatically. This can be the most effective and efficient strategy to list events online
Offer internships. Many young people are interested in breaking into the events and entertainment space and therefore are ready to benefit minimal stipends to incorporate event attempt to their resume. Get interns to help with event listings and in return offer them the ability to have a go at other areas of your event work
Find the most recent listings sites and overlook the others. Although this means you’ll lose out on a number of the web audience of event-goers, you can lay aside time by picking the very best Four or five sites tightly related to your events.
Never underestimate the need for free listings sites – there is no better way, totally free, to reach a big audience of online readers searching for events – just who you need to reach! Try adding your event to free listings sites to see which ones perform best to your events.
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