Tag: momentum

The 10 steps below demonstrate which has a real example ways to get a lot more than 10,000 fans on your own Facebook business page.

Facebook is the king of social support systems exceeding 1.79 billion active users per month (Updated December 2016). It can be utilised by a lot more than 60% of Online users Worldwide and it’s also a great tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you must have a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is important.

What is the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s understandable how the quantity of fans reveals how popular an internet site is. A momentum business page with 100,000 followers is much more popular than a page with 1,000 fans and this creates a quantity of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, website or blog needs to have a lot of Facebook fans. 5 years ago this did not subject in the Modern day, social proof is important.

More fans, more visits – The harder fans you’ve got, the greater is the amount of people that can visit your posts inside their timeline and perchance visit your website.

While this is correct, it should be noted that not all of your fans will dsicover your site content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your followers (a maximum of 4 percent) will dsicover your status updates.

This number may differ, what is important to know now, is when you’ve got 10,000 fans so you post a brand new update, it’ll be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social networking is often a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, than not so popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re believing that using a lots of Facebook fans is important for the website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans also it continous growing organically.

Step 1: First suggestion – you must have a Facebook business page

It may seem silly to the experienced but for beginners to social networking this is something totally new: A private Facebook page differs from a small business page.

If you wish to have friends on Facebook to share with you your holiday photos you will want to make a personal page though if you want to have fans and followers for the website or business you will want to make a Facebook business page.

So, the initial step is always to make certain you produce a Facebook business page along with the second step is always to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most crucial optimization tip of.

The quality of the content posted on your own Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or even more likes from ads even as will dsicover below.

Step 3: Benefit from your personal Facebook account

I mentioned in 1 above you need to possess a business page rather than an individual page, however, you still need to have an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, a great way to boost exposure and likes, is always to share that post on your own personal page as well.

People you’ve got as friends on your own personal page may ‘like’ and ‘interact’ using the post shared from the business page which will raise the engagement factor of your posts.

As an effect, facebook will show your site content to more fans (organically).

So, a great way to boost the quantity of people who view your site content and go at night 4% of you fan base is always to share and promote the post on your own personal page.

It is evident how the more quantity of friends greater would be the visibility of the post.

Also, make sure that you invite all of your existing friends (and a new one) to love your Facebook business page. Make it happen every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social internet marketing 101 however, you require the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your site using the Facebook business page. To put it differently it is just a strategy to ‘tell’ search engines until this is your official Facebook business page.

#2 – When you are getting a lot of fans, that is something you must be proud off and another to exhibit to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to improve your fan base organically. Readers can follow your site by clicking etc button without needing to check out Facebook.

Hint: For maximum results, set the LIKE box above fold (around the sidebar).

Hint 2: You can also popup such box to new users (by way of example, as soon as they spend One minute with a page, as soon as they scroll into the underside or as soon as they try and leave your page – even though this works well with regards to getting new likes, you ought to be careful not to make it too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed such box within a prominent position on the website.

The next natural step is always to start sharing prepared to keep the fans happy and maybe have the ability to convert them from fans > site visitors > customers.

Some simple rules to check out that can raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing within your page. For instance, should your website is about Social websites, share content linked to social networking rather than about sports or some different you could like. Should your users want to read sports news, they are fully aware where to find them.

#2 – Don’t forget which they follow your company page to get updates concerning your website (and niche) rather than concerning your social gatherings: If you need to get social, then use your personal Facebook page, your company page is around your site.

#3 – Generally thumb, I prefer my company page to share with you content from my niche only, easily must share an issue that is just not linked to my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you have an offer to share with you as well that might benefit your fans, you can do so but don’t drink too much.

Try to create interesting, shareable content that’s linked to your niche, it sometimes will not come straight from your site. Have a very balance between promotional and content that your particular followers may want to read.

Step 6: Share intriguing and good quality content (not merely links)

I made some tests in connection with impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with links. I want to provide you with one example to understand I am talking about.

When you wish to share a post from the website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this informative article without adding the other information. Should your title and pictures are fantastic, you’re going to get a number of likes depending on the time you make the post, quantity of fans etc.

If one the other hand, you enrich this post with the addition of additional information specifically a list, then other activities being equal, you are more likely to gain in likes and shares.

For me this may cause sense since people that view a title and image inside their timeline may not ‘Like It’ as it provides no value for many years (don’t forget how the average user is presented with a huge selection of postings inside their timeline every time they login to Facebook).

On the other hand when you provide them with valuable, good quality as well as simple you just read information (just like a list), they’re going to go through the LIKE button given that they read something useful without needing to leave their timeline.

Note: It is just a known fact that everyone has a tendency of LIKING a post without reading it so provide them with good reasons to do this; your site visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a review of many of the most popular Facebook pages, you will notice that they generally tend to share with you images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A number of suggestions to consider:

Quality updates – This is actually the best incentive you are able to lengthy users. Before posting anything on your own page, you should make certain that it provides value to your audience. When you do this consistently, you existing followers will share it using friends which will attract more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to LIKE the page first. There are several tools to accomplish this but have in mind if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – For those who have your blog, you should use ask users to adore your page to obtain an latest version of your post. This involves extra tools but it is something worth checking out.

Step 9: You’ll want to advertise your own content and page

When you develop your company page don’t expect that it’s going to magically get thousands of fans. In addition to the tips outlined above, you need to to advertise your company page in places aside from Facebook.

A few suggestions to take into account that helped my case:

Promote in other social networking networks – For those who have accounts along with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join yourself on Facebook as well. Be polite and reveal to them the rewards from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you are able to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and enquire of them to follow yourself on facebook (your business and personal pages).

This method though it is time consuming, (I did so it manually rather than using any tools) it may produce great results.

Promote within your newsletter – For those who have a newsletter or you talk with your readers via email, make sure that you keep these things follow your Facebook page.

Do not merely write the FB URL through your signature but ASK them politely to adore your company page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and many effective ways to enhance your Facebook fans for last, as it is often the only one that it’s not free.

Facebook provides a self-service ad platform used to either enhance your fan base (advertise your page), improve your posts, get more leads, increase conversions or execute a quantity of other actions (as shown in the image above).

The procedure is pretty simple and straightforward. Basically you select a website you use, select your goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign is determined by a number of factors. The ultimate way to assess if Facebook ads is an excellent strategy to enhance your fan base, is always to chance a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for any fixed duration (at the very least a week). By the end, you are able to decide if the charge per like is something you are willing to pay for.

I had accomplishment with Facebook ads for both my websites as well as client websites and I run campaigns each month (for a few days) to boost my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that that which you pay for is Facebook likes but usually you spend Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then the best way to will hit such button so invest some time and think about the message you wish to display within your ad as well as the image to use.

Conclusion

Having a large quantity of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations to your business page (steps 1 and two above), then the easiest method to get more followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans without having a lot more than $1,000 (spread in to a period of months).

Once you do everything properly and provided that you have a great product or service, you are able to improve your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.