The main advantages of Responsive Web Design in your Business Website

Globally, the application of mobile phones, smartphones, iPads and tablets for surfing the net is growing in an alarming rate because of its convenience, cost-efficiency, comfort and ease. The use of mobile phones is closing the digital divide involving the rich and poor; as well as the urban and rural dwellers. Every business are duty-bound to formulate websites that are mobile-friendly in order to reach these mobile users. A way of doing so would be to create designs that are responsive to different devices and screen sizes.


What then is responsive web design?

Responsive web design (RWD) is really a technique utilized in web design allowing webpages answer the display size, orientation and platform in the device an individual is viewing with.

Responsive design will be the simple the first thing which has changed the browsing behavior of browsers recently. Such websites are equipped for changing from device to device. For instance, if a user switches from your cellular phone into a tablet device, your website automatically adapts and dynamically fits how big is the screen.

Without delving much to the technicalities associated with designing such websites, are mainly the company great things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s got foreground images that scale together with the layout to show and conceal parts of images online. This fluidity can make it user-friendly, accessible and delightful in comparison to conventional websites. Users can surf your website regardless of the environment they are, hence helping the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended design as well as practice so businesses that do not have choices really missing out. Being the most widely used global internet search engine, Google explained that responsive websites are simple to crawl and perform favourably searching results.

According to Moz, a well-respected search company of their 2015 Website positioning Factors, 150 marketing professionals devoted to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

Given this knowledge, we can safely say for sure that developing a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.

Cost-effective: Using desktop or laptops is usually costlier and/or inconvenient than using mobile phones. Cellular devices offer easy and quick use of info on the move. Responsive websites are thus cost effective for users who spend virtually no amount of time in an office space.

For businesses, the responsive web design reduces design and development costs as they do not need to develop different websites for different devices. Additionally, businesses will save you money on maintenance costs as they will likely be focusing on only 1 website.
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