Social media was once considered to be only for teens or for those looking for relationships and romance but that has changed radically in recent years. Facebook has evolved as one of the most valuable assets to advertisers who are striving to reach a specific niche audience.
Facebook is the greatest and most seen social network on the web today is.
Not only is it a favorite place for social interactions but also it is becoming a fiercely competitive advertising tool. Many entrepreneurs are beginning to tap into this valuable way of generating leads and sales to their businesses. Research is revealing that the average Facebook user spends just over 6 hours a month on Facebook which is double the quantity of time of its closest competitor, Google. More than 50% of these users are perusing Facebook from a mobile device, meaning that there are more than 543 mobile users looking for goods and services while on-the-go. Every day there are more than 3.2 billion items which are enjoyed or commented about on Facebook webpages and that translates into a very powerful mode of advertising for any business.
Consumers are becoming more aware of brands and are recalling what they are seeing over other online marketing averages. Facebook marketing is your catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook controls a respect and comprehension of this tool that could effectively be used to enlarge the bottom line.
When thinking about the most effective way to invest advertising dollars, you need to include Facebook advertising on your plan. You can connect to the exploding ability to target new business, to create high quality leads, and to piggyback extra advertising approaches, like word-of-mouth advertising, to effectively stretch your advertising monies. A totally new world of possibilities will be opened up to you with Facebook advertising.
Facebook advertisers are permitted to geo-target a viewer by country which allows the advertiser the ability to limit or enlarge the message of their advertisement based on settings that are selected. Most of the countries on earth are now Facebook friendly that expands boundaries that once limited the sale of products to smaller regions and places.
Among the qualities of advertising using Facebook is the advantage of keyword interest targeting. When an individual signs up for Facebook, they produce a profile page that is based on their interests, likes, and activities. This will better target an audience that’s already interested in your ad before they see it. As an example, let’s say that you as an advertiser are attempting to reach individuals who are doing home remodeling projects. If you enter the term home remodeling, a listing of keywords will be pulled for you that are associated with the profiles of consumers who listed home remodeling as one of their interests. You can then choose one or more one of these keywords in your ad to reach people who have those key words in their profiles.
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