Posters happen to be an integral part of everyday activity since that time the printing industry resolved the way to mass-produce coloured prints while on an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became more widely used for everything from promotion, advertising, and art.
Using the coming of online marketing and advertising, some claim that printed marketing is starting to become obsolete. But, printed market is still going strong. In the following paragraphs, NPS looks at the explanations why you may choose poster printing.
Targeted advertising
Posters are available in many different sizes, meaning they are often put into multiple different locations. Poster printing permits you to target an email specifically to the people that will walk past and see it.
Whether you’re putting your posters in a shop window or tacking these phones lampposts – poster printing is an excellent targeted marketing strategy which will make sure your message is heard through the highest number of people possible.
Cost-effective
Compared to other printed marketing materials, poster printing is comparatively affordable – and try to cost-effective. Think about the cost-per-impression of an online ad – most impressions are made on people already trying to find relevant keywords.
With poster printing, each poster occupies an actual location, meaning it can be seen by not just your audience but also others walking by. The reason being people don’t elect to take a look at poster advertising – it’s there, it’s inside their face, and they’ll make out the print without noticing they are!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you acquire the best poster printing experience tailored to your brief.
They work!
Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a recent survey by Outdoor Media Centre found out that 92% of customers said they’d seen outdoor poster advertising in the Half an hour before they purchased something, with 82% saying they’d impulse purchased with that fast.
Contemplate it – present maybe you have seen a “SALE” poster inside a shop window and felt tempted to play to get a look? Choosing poster printing over banner printing or flyer printing means place your core message at eye level somewhere where it’s certain to make a direct effect.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and gives tons of benefits, including:
A massive variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
To read more about poster printing take a look at this useful web page